Newtopia Cider
Newtopia Cider opened in 2017 with a clear vision from the start—and they stayed true to it. We worked almost entirely in locally reclaimed Eucalyptus, building out a 42-foot bar with an eclectic wood front that immediately defines the space. That same material carried through into their beverage menus, merchandise area, and even their tap handles.
Carroll Canyon Rd A, San Diego, CA
Eucalyptus.
A full expression of material and identity.
Those tap handles became something special—simple Eucalyptus forms with no branding, just the material itself. They’ve since made their way into other bars, quietly representing the brand through nature alone.
The entire project reflects consistency, restraint, and a strong commitment to identity.
